What is SEO?

1. Review of your site content or structure
2. Technical advice on website development: for example, hosting, redirects, error pages, use of JavaScript
3. Content development
4. Management of online business development campaigns
5. Keyword research
6. SEO training
7. Expertise in specific markets and geographies.

Keep in mind that the Google search results page includes organic search results and often paid advertisement (denoted by the heading "Sponsored Links") as well. Advertising with Google won't have any effect on your site's presence in our search results. Google never accepts money to include or rank sites in our search results, and it costs nothing to appear in our organic search results. Free resources such as Webmaster Tools, the official Webmaster Central blog, and our discussion forum can provide you with a great deal of information about how to optimize your site for organic search. Many of these free sources, as well as information on paid search, can be found on Google Webmaster Central.

Before beginning your search for an SEO, it's a great idea to become an educated consumer and get familiar with how search engines work. We recommend starting here:

1. Google Webmaster Guidelines
2. Google 101: How Google crawls, indexes and serves the web.

Search Engine Optimisation the process of making a site "search engine-friendly" is probably the most important aspect of website design. Many, many commercial websites are designed and set up by people who know little or nothing about Search Engine Optimisation how to give the search engines what they want to see when they index your site. This long page contains the information (or links to it) that they should know about optimizing a website for the search engines.

Although there are some exceptions to that rule, as search engines are becoming more intelligent and more able to index files such as PDFs and the captions of graphic files, and some of the text in a Flash file for all practical purposes just remember that rule: Search engines only index text and you won't go too far wrong in Search Engine Optimisation.

There are a lot of small things you can do when designing or re-designing a site to get better treatment in the search engines and every little bit helps in the end result. There is no one magic thing you can do to get top placement at a search engine for your website. But you can do a bunch of small things that will add up to excellent placement in the search engines for the key words you select.

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