Why do you need to hire a SEO (Search Engine Optimisation)

Take the search engine Google for example: A good Search Engine Optimisation company knows that Google ignores description and keyword meta tags but rather looks for actual textual content on a page. They know that Google will recognize an ALT attribute if they do not find any textual content. They know that Google weighs heavily on Link Popularity to rank pages. They know that Google will form the title of your listing from your Title Tag. With this understanding, they design, consult and recommend so that a particular site will rank well on Google. This is just one search engine's requirements -- there are many others that are different.

Keeping up with the search engine industry:
A good SEO company will keep up on the latest trends in the search engine industry. They will make necessary adjustments to your web pages or your campaign to accommodate these changes so you do not lose rankings. This is an ongoing process that never seems to end. It is a full time occupation just keeping up with all the change and transition that goes on.

Submitting professionally with wisdom:
A SEO company will submit your site wisely. They will run ranking reports that will show you exactly where you are positioned in various engines and if you are poorly positioned or not positioned at all, will make necessary adjustments and then resubmit. A good SEO company will not just blindly resubmit. For instance if you have good positioning in a search engine for a particular keyword, then it is best to not resubmit and leave things as is (if it isn’t broke - don't fix it). A good SEO company will submit to the top sites manually and not rely on automated programs or software as many of the top search engines do not like automated submission.

Search Engine Optimisation companies will not only provide you with detailed ranking reports that will show you where you are positioned on various search engines but will also provide you with web site traffic reporting. This type of reporting will show you what kind of traffic you are receiving and where it is coming from. This type of data is extremely important and will help you to effectively measure your ROI (return on investment).

Hand Holding:
Besides all of this a good SEO company will hold your hand during this entire process. They will explain things in layman's terms and work with you to not only help you reach the top but understand how you got there as well.

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