Outsourcing Search Engine Optimisation to India

Search Engine Optimisation (SEO) is a must for every website which is online. Without optimisation your website will not enter the first few search result pages of the search engine. Hence your prospective customers will not be able to locate your website. SEO Services are costly in many countries. Many people consider outsourcing SEO Services to companies. So they are in a position to sell SEO Services to their clients at a much competitive price.

A working definition of the term SEO or search engine optimization might be “The practice of structuring a web page in order to create the highest possible number of search results at the highest rank".

For a time, search engine optimization meant placing a keyword or keywords as many times as possible on the web page. Sometimes this practice meant that there would be a list of keywords blatantly placed on the web page in order to capture as many search queries as possible. The list of keywords may or may not have anything to do with the product marketed on the website.

Search Engine Optimisation is far more than placing a magic string of words in exact positions on the pages that make up a web site, although words that are used are important. Not only the words about the product are important, but synonyms and word order is important.

For instance, a person looking online for automobile insurance might type in the keyword 'automobile insurance' but they might also ask for a search on 'car insurance'. Vehicle insurance, auto insurance, auto insurance coverage, car insurance company, insurance - auto, and so on.

If you can create a website which uses most or all of those terms in a natural manner, it is likely that your web page will rank higher than either a business that uses the keyword only once or one that uses it too many times so that the text on the website sounds awkward.

After all, even if a human reader is directed to your page, it will need to make sense once he arrives there.

The pros and cons to outsourcing a critical online business process like Search Engine Optimisation to a remote company thousands of miles away? If you can do your SEO for a third of the cost then you’re saving money. But how much are you really saving, and what are you giving up in return?

First of all let’s take a very quick look at what’s involved in the process of SEO:

Competitive analysis (looking at the competition online to see how good they are, and how much work is needed to get in front of them)
Keyword research to ensure that you’re being searched for the most relevant keywords for your business
Tag and title optimization
SEO copywriting

Outsourcing your Internet marketing requirements, application development, etc. can save you money that appears to be the dominating factor when outsourcing work offshore. But, does that one factor outweigh all the other potential challenges you will be faced with in an offshore environment? If you can find a professional project manager locally who can handle all of the above for you, then you may find your offshore experience to be a pleasant one.

Outsourcing SEO...Read More
Offsite Search Engine Optimisation...Read More

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