Outsource to India and marketing projects or parts of projects has become a very ordinary process in the world of ecommerce and you really don't need to be a Fortune 500 company with masses of cash to utilize and benefit from outsourcing.
Scenario is where you have so much work on at the time that you really don't have the resources for taking on and developing a full project. In these cases, small companies tend to refer the entire job on to others. But then you lose the client forever to the other company. Wouldn't it make more sense to secure the contract, outsource everything and oversee the development? That way if one of your current projects falls through, you will still have work and you will also more than likely gain future work from that client.
Web development is a huge field with many dozens of technologies involved there's no way a small development company or site owner can cover everything. But without having access to expert designers and developers, small companies can lose many contracts or market share through a lack of suitable expertise.
The idea of outsourcing projects or project components may strike fear into the hearts of many small operators, but the future success of your company may depend on it otherwise you may find your customer base drying up.
What should I outsource?
Most small web design and development companies naturally achieve great expertise in specific areas these project areas are the ones that they are not only particularly good at, but also the fastest in generating. We all build up our repertoire of "tricks of the trade" over time, and these are the elements of any contract that it makes the most sense to keep.
Where are the bottlenecks in your development processes? If developing graphical elements for web sites is one of your challenges, then it only makes sense to outsource that work. You may feel that paying $80 an hour to an expert graphic artist is too steep considering your standard rate is only $50 an hour.
If you are a web designer and you are also responsible for keeping your business financials up to date, then you are probably losing money. Contract bookkeepers' services cost a lot less, generally speaking, per hour than the value of your own labor. It makes financial sense to maintain this aspect of your business yourself if you don't have a lot of work on the boards or does it? If you don't have sufficient development work to keep you busy, then the hours you are spending on maintaining your books would be better spent in submitting tenders and marketing your business.
How do I outsource?
It doesn't have to be a difficult process, although the first time you outsource project components; it will take a little time to get the paperwork together. After the first project, the necessary base documents will be in place which will expedite future collaborations.
Before agreeing to outsource to India for work, ensure that base documents covering the terms of the relationship, intellectual property and confidentiality issues have been developed and signed - these are fairly generic documents which can be easily adapted to be functional in a number of different projects.
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