SEO tools and services

Another reason why Search Engine Optimisation became popular in the industry is because of its vast array of techniques and methods which are used to make a website more visible not only in search engine but all over the World Wide Web or WWW.

By using website Optimisation tools, a good SEO consultant can make that happen. By using website Optimisation tools such as site relevance tests, outbound external link reports, Geo-specific data collection and search engine keyword density algorithms, the effectiveness of your website can be maximised.

One of the main key concepts in Search Engine Optimisation is the keywords, which are the major source of pulling in viewers to the particular website. Here became the popularity of content creation with keyword rich texts. Choosing the right keyword that will link to the respective website is the actual challenge of every Optimisation writer. These keywords must be a common one that can be immediately thought of by every searcher, as well as product specific.

The Many SEO Techniques
Since its first founding and use in Internet marketing, a number of new techniques and methods have been introduced in SEO as a way to keep up with the ever changing algorithms of SEO. Because of the number of techniques used in SEO, professionals and consultants have divided these techniques into two different categories, the on-page and off-page SEO.

Off-page Search Engine Optimisation
Off-page SEO deals with the techniques used outside of the website. This usually involves the use of a technique called link building, which is a term used to describe a number of techniques used for Search Engine Optimisation. These part are yet again divided into two different techniques, the first one is reciprocal linking while the other one is one-way linking.

One-way linking
One-way linking is a technique now widely recognized in today’s Search Engine Optimisation campaigns. It is known as the most effective technique used in link building compared to reciprocal linking. According to a number of SEO Philippines experts, this type of link would be considered more natural in the eyes of search engines. And unlike reciprocal linking, one-way linking has developed a number of techniques popularly used across the industry.

These techniques include:

SEARCH ENGINE TOOLS / GOOGLE WEBMASTERS TOOLS

Settings

Geographic Target
If a given site targets users in a particular location, webmasters can provide Google with information that will help determine how that site appears in our country-specific search results, and also improve Google search results for geographic queries.

Preferred Domain
The preferred domain is the one that a webmaster would like used to index their site’s pages. If a webmaster specifies a preferred domain as http://www.example.com and Google finds a link to that site that is formatted as http://example.com, Google will treat that link as if it were pointing at http://www.example.com.

Image Search
If a webmaster chooses to opt in to enhanced image search, Google may use tools such as Google Image Labeler to associate the images included in their site with labels that will improve indexing and search quality of those images.

Crawl Rate
The crawl rate affects the speed of Googlebot’s requests during the crawl process. It has no effect on how often Googlebot crawls a given site. Google determines the recommended rate based on the number of pages on a website.
Diagnostics

Web Crawl
Web Crawl identifies problems Googlebot encountered when it crawls a given website. Specifically, it lists Sitemap errors, HTTP errors, no followed URLs, URLs restricted by robots.txt and URLs that time out.

Statistics
These statistics are a window into how Google sees a given website. Specifically, it identifies top search queries, crawl stats, subscriber stats, “What Googlebot sees” and Index stats.

Link Data
This section provides details on links. Specifically, it outlines external links, internal links and sitelinks. Sitelinks are section links that sometimes appear under websites when they are especially applicable to a given query.

Using all these techniques will give a better Google ranking in accordence with high SEO standards

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